Best Before End date Guidance

Products past their Best Before End (BBE) date are still safe to consume. It’s important to note that a Best Before End date is different from an Expiry Date. An Expiry Date indicates when a product becomes unsafe to eat, whereas a Best Before End date marks when a product may begin to lose its peak quality.

Items past their BBE may experience a gradual decline in taste, texture, and smell over time. However, the products we sell often remain enjoyable long after the BBE date. This means you can enjoy your favourite items at a fraction of the retail price.

On each product page, you will find a dropdown menu displaying the minimum Best Before End date for the item you are viewing. Please make sure to read this date carefully and confirm that you are happy with it before placing your order. While we do stock items that are within their date, our main focus is on products past their Best Before End date. We kindly ask that you take this into consideration to ensure you are satisfied with the items you receive.

Best Before End date FAQs

Are all the products you sell past their Best Before End date?

While most of the products we sell are near or past their Best Before End date, we also offer in-date products. For the exact date, please refer to the Best Before End date dropdown on each product page.

How do you ensure the products you sell are safe?

With experience from over 10,000 orders and hundreds of thousands of individual items sold, we only offer products that we believe are still safe to consume. We carefully check each product for any signs of damage or deterioration and provide full transparency about the Best Before End dates, allowing you to make an informed decision.

Are your products tested for quality after the Best Before End date?

Yes, we ensure that all products we offer are tested for quality, even after the Best Before date has passed. While we do ask that you expect a decrease in quality, we would never sell a product we don’t believe is still consumable. We only offer products that meet our quality standards.

Where can I find more information on Best Before End dates?

If you'd like to learn more about Best Before End dates, we recommend visiting the Food Standards Agency website or GOV.UK. These trusted government sources can provide valuable information to help you make an informed decision before purchasing.

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